Let me guess. You decided to read this post because you have dreams of becoming a successful blogger. You’re a person who wants to make a real income from blogging.
Welcome to the club! You’re among the thousands of people every year who have dreams just like yours. And, just like most of those people, chances are you’ll fail.
Chances are, you’ll never reach your dream of becoming one of the big names in the blogging world. Heck, you probably won’t even make much money at all.
You’ll likely never be a successful blogger.
Note: This post contains affiliate links.
Please, don’t take any of that the wrong way. As I said, tons of people start blogs every year with the same aspirations.
The deck is stacked against you, though. There are so many things you have to do and so much time you have to dedicate to your blog.
For most people, it’s a long and exhausting road to success. Hours upon hours of learning, researching, writing, promoting… the list goes on and on.
The average person doesn’t have what it takes to see it through and actually reach their end goal. Most bloggers will never become successful bloggers.
You expect results overnight
With all the “I’m making thousands and I’ve only been blogging 4 months” posts floating around, it’s easy to hope you’ll be one of those people.
I spent about two months researching blogging for monetary gain prior to pulling the trigger and starting this blog. During that time, I read a little bit of everything.
I read about bloggers who didn’t make a penny for over a year, but there were also those bloggers who, within a matter of months, were already making more as a blogger than they had while working a 9-5 job.
Even though I’d read a lot of different stories, I still hoped that somehow I’d be one of those lucky ones.
But I wasn’t.
I was okay with that, though. Well, sort of.
It took me months to make my first dollar and, admittedly, it was a little disappointing and frustrating.
I had all these ideas about how much that extra money could help us, even if it was only just a few hundred dollars a month.
Then I had the dreams that were easy to get wrapped up in. The “if I start bringing in a couple grand a month, what would we do with the money?” sort of dreams.
How long would it take to pay all of our debt off? What updates would we do to the house? When could we remodel the spare bedroom and turn it into my office?
The problem is unless you know a whole lot about blogging already, chances are you’ll be a lot like me.
Going into this blogging thing optimistically is great! I wouldn’t recommend doing it any other way. But, going into it with your expectations way too high and expecting to be rich in a couple months is a surefire way to set yourself up for failure.
Sure, the dream is great. Don’t assume that you’ll be an overnight success and be living the dream anytime soon, though.
You’re afraid to use your voice
I have to say that this came easily to me. But I also know this isn’t the case for everyone.
Countless times I’ve spoken with new bloggers who are struggling to “find their voice”.
They find themselves tiptoeing around, unsure of how to convey what they want to say without upsetting anyone. Or they don’t feel comfortable sharing that part of themselves with the entire internet.
You’ve got to be genuine with your readers, though. You need to show them the real you. Otherwise, they won’t return.
There are so many other bloggers out there for your target audience to choose from. If they feel like you aren’t really you, they can just move onto the next blogger.
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You don’t have a game plan
This one is something I did struggle with.
My daughter was less than a year old when I started this blog. Not only was I new to being a parent, but I was also a total newbie to the blogging world.
I was told countless times by other, more successful bloggers that a schedule was extremely important. So, I threw together a rough weekly schedule and to-do list.
It was basically a list of 5 or 6 things I wanted to accomplish that week and a schedule of what days I hoped to do things on.
I didn’t live by it, though. I didn’t take it seriously. If I missed something on the list, I brushed it off and said I’d just get to it later.
This “schedule” of mine got me nowhere.
I ended up purchasing this awesome planner and I live by it. It’s helped me get a lot more done every day, on both fronts.
Somehow my house is always clean and I’m writing posts almost every single day. Which leads me to the second part of this game plan thing:
You have to have a long-term plan. Honestly, it’s the most important part of your schedule.
I know, easier said than done. But you need to sit down and really figure out what you plan to do this month, this quarter, heck… even this year, to grow your blog.
I’ve found that having a long-term goal makes it easier to stick with the day-to-day blogging stuff. Knowing that these little annoying tasks will lead you to bigger and better things makes doing them a little less annoying.
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Your content isn’t all that important to you
You think all you have to do is make your blog look pretty, build up your social media following, and everything will come together regardless of how good your content is.
This just isn’t the case. Sure, those other things will help, but in the end, they aren’t going to be what makes people come back.
If your posts are only so-so, nobody is going to be impressed.
People won’t stick around if they feel you don’t really know what you’re talking about. They won’t want to continue reading your posts or share your posts with their friends if it seems like you just half-assed it.
You should be spending a good deal of time working on your posts. Between researching, writing, optimizing my SEO, and creating graphics, I usually spend 6+ hours on each post.
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Your content is all you care about
Content may be very important, but it isn’t the only thing you need to focus on.
Blogging isn’t one of those “if I build it, they will come” sort of things.
You need to be promoting yourself on social media. If you’re new, nobody really knows about you. You can’t expect people to magically find you and share your posts with the world.
On that same note, if your blog looks unprofessional, people are less likely to take you seriously. It needs to be clean, easy to read and even easier to navigate.
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You don’t know how to monetize your blog
You can’t become a successful money making blogger if you don’t know how to monetize your blog.
I highly recommend you look into taking some courses or buying eBooks on the subject.
You don’t have to, I didn’t for over a year. You can do what I did and read as many blog posts on the topic as you possibly can. Attempting to figure it out by yourself only to fail over and over again, leaving you frustrated and unsure of why you aren’t making any money.
That tactic takes a lot of time, though.
Good information isn’t going to be free. The easiest way to figure out the monetization part of blogging is to pay for help.
I think Michelle Schroeder-Gardner’s Making Sense of Affiliate Marketing course is a great investment for new bloggers. It walks you through all the steps you need to take to start bringing in real money from affiliate programs.
There are other ways to make money from your blog, too. If you’re looking for ideas and help in this department, here are a few sites you should check out:
You care about the negative feedback
This is another thing I hear new bloggers talk about all the time. They get negative feedback and don’t know how to handle it.
Let me start by saying I’m not talking about someone saying hey, I think you should fix this or that on your blog so it looks better.
I’m talking about the mean and nasty comments left by readers that every blogger will get eventually (trust me, I’ve received a ton of it).
When someone disagrees with your opinion, there’s a chance that they will respond by attacking you.
You need to make sure you don’t let those people get to you. Just remind yourself that maybe this angry person is angry enough to share your post with their friends. If that happens, maybe your post will go viral!
If you’re interested in learning more about how to handle negative feedback, head over to this post I wrote about it.
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You don’t care about constructive criticism
Constructive criticism is so important. I can’t even begin to express how important it is that you take it seriously.
Recently I was in one of my Facebook blogger groups and a woman shared with the group her new blog logo.
She had designed it herself and it was apparent she was extremely proud of it. I don’t blame her, either. I blow at designing stuff like that.
This woman asked for the group’s opinion. The group delivered.
She was told that her logo was hard to read.
The colors were dull, the font was messy, and people suggested she change the layout a bit, too. A few people even suggested changing the graphic she chose to use as they felt it didn’t really speak to her target audience.
Her reaction was to tell people she didn’t care what they thought, she loved it and that’s all that mattered.
While her opinion of the logo is important (I mean, it’s her blog after all), the criticism was coming from unbiased people. People who knew nothing about her or her blog. They were simply telling her that the logo may not be attractive to the average person.
The opinions of people like this can be super helpful. I understand it can be hard to swallow when the feedback you are getting isn’t what you wanted to hear. It can hurt.
Don’t let it hurt you, though. Take it as a learning experience and make your blog better based on the advice you were given.
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You aren’t making blogger friends
I don’t have a ton of blogger friends, but I have a few.
Why are blogger friends important? They can help you.
I said earlier that you have to promote your content because people won’t magically find you. This is true, but you can definitely promote yourself too, in a sense, and befriend some bloggers.
You need to remember that other bloggers aren’t your enemy. They aren’t your competition. Well, I guess in a sense they sort of are, but you need to push that thought out of your mind.
You might feel like you are competing with them for readers, but the benefits of having blogging buddies far outweigh any possible negative thoughts you are having.
Other bloggers have their own following. That means that if they help share your posts, your blog is being seen by more people.
Not only that, having a blogger you can turn to when you need help is great!
Sure, there are groups out there where you can ask hundreds or thousands of other bloggers for help with your blogging issues, but being able to talk one-on-one with someone you already know is so much nicer.
You don’t have to reach out to some super famous blogger, either. Any blogger you feel you have a connection with will do. I’ve found the best way to go about this is to use social media.
In conclusion, I’d just like to say you can do this. Anyone can become a successful blogger. In the end, all it really takes is determination, a bit of education, and a whole lot of time.