Are you a new blogger struggling to reach your target audience? Does it seem like everyone but your target audience is reading your blog?
Don’t worry, I’ve been there and I’ve done that! I was once new, too, and had no clue what I was doing.
I’ve been at this blogging thing for almost two years now and I know where my target audience spends their time online. I’ve figured out exactly how to reach them!
Do you want to learn my secrets? Well, I’d love to share them with you. But first, for those who don’t know already, let’s talk about what “target audience” means and how to figure out what yours is.
TARGET AUDIENCE: The intended audience or readership of a publication, advertisement, or other message. (Thanks, Wikipedia)
So, basically, the people who you want to read your blog.
Take me for example. My target audience is, for the most part, stay-at-home mom bloggers.
This isn’t to say everything I write targets SAHM bloggers specifically, though.
My parenting posts are targeted towards moms in general. I know dads read parenting blogs too, but I write my posts from a mother’s perspective.
When I write about saving money, I target stay-at-home moms. I know SAHMs aren’t the only people who read posts about saving money, but my posts are written specifically for the stay-at-home mom. She definitely doesn’t have to be a blogger, though.
Blogging posts like this one could be beneficial for any blogger, but I target mom bloggers (focussing more on SAHM bloggers).
Let’s ask ourselves another question: Why do we need to have a target audience?
When I first started blogging, I knew little about “target audiences”. I had no clue why it was important to have a target audience and I had no idea who my target audience was.
I started out thinking “maybe if I just write about all these different things, everyone will want to read my blog!”
It just made sense to me. I’d read so many posts about the “rich and famous” bloggers out there. What did they all have in common?
Their blog received a ton of traffic.
So, writing about every little thing that came to mind just made sense to me.
That idea doesn’t work, though. Let me tell you why: it’s going to be basically impossible for a single person to create content that will connect with every possible person who stumbles across their blog.
A better approach is to target a specific type of person and create content that they will want to read or purchase. By creating content that a specific group of people will want or need, and not catering to the entire internet, you’re much more likely to succeed.
The next question is how do you find your target audience? Is there anything you can do to get them to your blog? Luckily for all of us bloggers, there definitely are ways to lead them to your blog and it’s all about finding them:
Figure out who your target audience is
How old are they? What’s their gender? Where are they from? What do they need? Why do they need it? When do they need it?
You can dig deeper than that, too, and I highly recommend doing so.
What’s their life like? Do they work? What kind of work do they do? What are their hobbies? What is their household income? What struggles are they experiencing?
Before you can find your audience, you need to know exactly who they are.
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Google Analytics and User Surveys
If you already have a blog, you can get answers to a lot of your questions by either looking at Google Analytics or conducting user surveys.
Google Analytics holds a ton of information about your visitors. It can answer all the basic questions such as their age, gender, and location.
Conducting a user survey will help you figure out the more specific questions about their personal life and what they would like from you. You can create a survey here and email it out to your entire email list, share it on social media, or write a post asking your readers to fill it out.
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Look at your most popular posts
While you’re looking for answers to your questions on GA, check which posts are your most popular, too.
Knowing what most of your readers are actually reading will help you determine what your readers need from you. Are they more interested in your newborn posts or are they drawn to your posts about preschoolers?
Maybe they find your DIY and recipes posts more interesting than any of the parenting stuff you are sharing.
Figuring out what your readers are actually reading will teach you a lot about them.
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Supply your target audience with things they need
This probably isn’t the tip you were hoping for, but creating things your target audience needs is necessary. Without that content, your readers have no reason to spend any time on your blog, let alone click on affiliate links or buy your awesome product.
Speaking of awesome products, make sure any products you create are designed with your target audience in mind, too.
If your target audience is stay-at-home moms, don’t write a post about warning signs on a first date. It would make absolutely no sense, as the average SAHM is married.
Likewise, if you’re targeting single moms, don’t write some post about rocking life as a stay-at-home parent. Sure, some single moms find a way to be stay-at-home moms, too, but those women are rare.
I’m sure people outside your target audience will visit your blog from time-to-time, but you need to forget about them. Their attention should be of no importance to you.
Stick to writing about things your target audience wants to read about and it will build their trust in you. They will become loyal readers, returning often and eventually purchasing products from you.
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Promote where your target audience spends their time
Use the social media platform that your target audience spends the most time on to promote your blog. Don’t get overwhelmed, either. Pick just one or two platforms and stick with them!
I refuse to touch Reddit. An average Reddit user is a man between the ages of 18 and 29. Definitely not a place my target audience is hanging out.
On the other hand, 81% of Pinterest users are women, most of whom are under the age of 40. I can’t tell you how many of those women are stay-at-home mom bloggers, but my chances of running into my target audience on Pinterest is much higher than on Reddit.
Once you know who your target audience is, do a little research on all the big social media platforms. Figure out which platforms will give you the best shot at reaching the people you want to reach. Then promote your blog like crazy.
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Find your target audience within groups of people on social media platforms
I don’t know everything there is to know about every social media platform in existence. Twitter I get, I understand Instagram. I rock Pinterest and I know how things work on Facebook.
Most platforms allow some way for like-minded people to come together.
On Facebook there are groups. Join blogging groups created for people in your niche and groups that are created for your target audience (parenting groups, foodies, crazy cat ladies).
Pinterest has group boards that allow people other than just the owner to share their pins. The topics of the boards vary. Some can be straight free-for-alls where anything goes. Others are more specific.
Instagram and Twitter use hashtags to allow people to connect with each other (note: Pinterest recently started using this same method).
Find the people who need the content you create and target them specifically.
Are you a new blogger or have you been around for a while? How long did it take you to find your target audience? Who’s your target audience? What are you doing to reach your target audience?