When it comes to blogging, there are a lot of myths and “facts” flying around that are anything but true.
To be completely honest, I believed some of these for a long time. Especially before I ever started down this blogging road.
Believing in so many false statements did nothing but hinder me in the beginning. Not only did they get my hopes and dreams up, some of them even held me back.
If there’s anything I’ve learned in the last year and a half, it’s that I’ll never know everything there is to know about blogging. Neither will anyone else!
Note: This post contains affiliate links.
What works for some bloggers won’t necessarily work for others. Just because one blogging guru claims there is only one way to become a money making blogger doesn’t mean he’s right. It means it’s what worked for him. That’s it.
I figured that since believing a lot of these myths about blogging didn’t help me at all in the long run, you should know the truth, too.
So, let’s separate fact from fiction and weed out a few ridiculous myths about blogging, shall we?
Anyone can be a blogger
It’s true that anyone can hop online and create their very own blog. That being said, there’s a difference between being a blogger and being a good or successful blogger.
You aren’t going to build a following or make a single penny off of your blog if you’re a crappy blogger.
You need to post consistently, keep up with your social media, make sure your posts are grammatically sound and give your reader a reason to read what you posted.
My biggest pet peeves as a reader: posts filled with misspellings, posts that lack proper punctuation and posts that serve no purpose to me.
I’m sorry, but I don’t care about your family’s trip to visit your cousins in rural Iowa.
If I see run on sentences, giant paragraphs or a lack of capitalized letters when needed, I don’t take the writer seriously.
And don’t even get me started on words being used incorrectly! As soon as I notice that the word “seen” was used out of context (I seen a bird today), I immediately leave the blog.
There needs to be something in the post for me and I need to believe you’re intelligent and know what you’re talking about. When writing a post, you need to ask yourself “What’s in this for my readers? How will this post benefit them?”
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You can’t blog unless you’re an amazing writer
I think it’s funny that I’ve heard two different versions of this. Some say it takes little skill to be a blogger, others say you have to be a great writer.
Although properly implementing the English language is definitely necessary, you don’t have to be the greatest writer in the world to be a successful blogger.
The first thing you need to do is be you. Your readers will know if you’re faking it, so don’t even try. Speak from the heart, speak how you feel. Don’t worry about what you think everyone else expects from you.
The second step to being a good blogger is making sure there is value in what you write. I absolutely can’t stress enough how important that is.
Take a moment to ask yourself why you’re reading this post right now. What are you doing here? What are you hoping to gain from taking the time to read this? Keep your answers to these questions in mind when you’re writing a blog post of your own.
Third, make sure your posts are decently legible. An error here or there is okay, things like that happen. We’re only human. But if it’s littered with horrible writing, people will never take you seriously.
Luckily, Grammarly can help you with that last one. If you install the extension for your browser, Grammarly works while you’re typing and alerts you to mistake right away.
Blog posts with just over 300 words are good enough
For most blogs, this just isn’t true at all. Yes, you can write a 300-word post telling your readers about an item you think they should buy or a three-day sale at K-Mart. If that’s what your audience is looking for, there’s nothing wrong with getting straight to the point.
Don’t expect to rank well on Google, though. Research done by Seriq.com says that the good ranking blog posts are at least 1,500 words, but a better range is more like 2,300+ words.
It makes sense if you think about it. I don’t know about you, but when I am looking for info and read a really short post, I’m immediately turned off. Now I have to find a new article to read!
On the other hand, when I find a longer, more detailed article that contains a good amount of information, I feel more satisfied. I’m also more likely to read other posts on that blog, which is exactly what you want your readers to do.
Blogging is an easy way to make money
Blogging is anything but an easy way to make money!
Sure, there are definitely bloggers out there who are making bank, but this is not the norm.
Successfully creating a steady income as a blogger takes a lot of time and energy. You have to be really dedicated to it. Chances are you won’t make any money in your first few months.
As a blogger, you have to be willing to work for free in the beginning. You’ll put in a ton of hours and see nothing in return. It isn’t until you’ve built your audience and successfully implemented income making techniques that you’ll begin to see money rolling in.
That may sound easy enough, but how long it takes will depend on your skill level and how much time you can dedicate to your blog every day.
When I started out, I knew absolutely nothing about the real ins-and-outs of blogging other than some advice big name bloggers gave out freely (which wasn’t much). It took me months to start making money. Eventually, I broke down and spent money on courses and eBooks. It wasn’t until then that I really felt like I had an idea of what I needed to do to monetize my blog.
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Your audience will find you
Just because you build it doesn’t mean they’ll come. That might work with some things, but it definitely doesn’t work with blogging.
The internet is such a vast space. There are so many websites out there. It would be absolutely foolish of you to believe that all you have to do post content on your blog and your target audience will find you.
I’ve heard that years and years ago this was the case. Back when there was little competition and not many people blogged. These days it seems like half the people you know have their own blog, doesn’t it?
If you create your blog but choose not to promote it, the only person who will be reading it is your mom (and that’s not very exciting, is it?).
You can write about whatever you want
Yes, technically you can write about anything you want. You can write posts about the Saturday you spent doing yard work or how great your experience at church was Sunday morning.
The only problem with writing about things like that is nobody is going to want to read it. Why would they? They have their own lives to worry about. They had a great weekend, too. Why would they want to read about yours?
I’ll admit if you have a great sense of humor and are capable of conveying that in your writing, you could build an audience simply talking about your life. Women like The Bloggess have proven it’s possible. Most people, though, aren’t capable of doing what she has done by creating a profitable blog that revolves around amusing life stories.
Something most people can do is help other people. They can provide their readers with content that helps them in some way, be it a DIY project, a recipe, or a how-to post.
Topics that help people and, again, provide value to your readers, are the topics you should write about.
A free site is good enough
This is definitely not true if you want to make money as a blogger.
Sure, you can use the free WordPress platform if you’re wanting a place to anonymously share your deepest, darkest thoughts on the internet or update Grandma and Grandpa about how your kids are doing, but it isn’t going to get you anywhere as a blogger.
When you use a free platform, the company you choose to go through owns the rights to your blog. Your ability to make money from your blog is greatly diminished. They can even shut it down if they want to. Plus, nobody takes websites like myblogname.wordpress seriously.
You need to pay for your hosting and domain name if you really want to make it. You can check out my step-by-step tutorial here. It’s really not that hard to do, but it isn’t free, either.
Ya know what they say. It takes money to make money.
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Sharing other people’s content will drive my readers away
Do not, I repeat, DO NOT view other bloggers as your competitors.
The more experienced and successful bloggers are much more helpful than you might think. Sure, they’re doing better than you and yes, your readers will likely read the other bloggers posts if you share them, but that doesn’t make them your competition.
Each blogger brings with her a special style and personality. Someone who likes that super famous blogger you wish you were may not like you at all. Your target audience may not be the same as that other blogger’s audience.
Keep in mind, too, that the other, more successful bloggers didn’t get where they are overnight. It took them hours upon hours of work. They really dedicated themselves to their blog and it took time. You should be looking at them for inspiration rather than considering them your competitor.
When one post goes viral, you’ve made it
This happened to me about four months after my blog went live. This post went semi-viral. At the time it felt like I was famous!
Things went sort of crazy one weekend on Facebook and it was shared a few thousand times. Soon after that Kidspot and IJR picked up the story.
It was cool and all, but it didn’t make A Frugal Desteny a household name. My following grew a bit, my traffic was booming for a few weeks. Then, just as quickly as it had started, it all disappeared.
I didn’t take any of the proper steps to keep those readers around. I didn’t take advantage of any of this newfound attention. As a result, my traffic went back to the way things had been before.
One post going viral is obviously really neat and exciting, but it doesn’t mean you’ve made it to the big leagues. It’s what you do immediately after your post goes viral that matters. It’s all about keeping it going.
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Posting every day is absolutely necessary
Posting daily will definitely help expedite your progress IF you are creating valuable content on a daily basis.
You need to post regularly, whatever that means to you. It could be every Monday and Thursday or it could be every other Tuesday.
Prior to this year, my posts were pretty sporadic. I would go from posting every few weeks to posting weekly, then try to post twice a week and fail. I’d take a week or two off and start the cycle all over again.
This year I’ve been doing a lot of things differently, including writing every day.
No, I’m not posting daily. I’ve made it a priority to write good content on weekdays and take the weekends off from writing. On my “days off” I find myself reviewing and editing the posts I wrote during the week.
I’m currently posting every Tuesday and plan to continue this until I have two or three months worth of posts saved as drafts. At that point, I may begin posting twice a week, knowing I have that safety net of backup posts if anything goes wrong.
I’ve already noticed a difference since I began posting weekly. I’m receiving more traffic than I ever have during sporadic and random posting sprees. That means that if I were to post every day, my traffic would obviously grow at a much faster rate.
But I’m a mom and wife. Right now I’m making my blog a big priority, but it isn’t as important as my family. I will never post daily and you don’t have to either. Consistency is the real key, regardless of how often you post.
Have you heard any good blogging myths lately? Share them in the comments. I’d love to hear ’em!